· analytics data science

Stages of the Analytics Life Cycle

Across industries, the applied use of data to inform business decisions has become a foundational (arguably critical) element of business. The end goal is to ultimately derive actionable insights from vast amounts of data being collected but it takes a series of activities/tasks to arrive at this juncture. Here is a description of each stage of the analytics life cycle:

*Source: Burtch Works

Big Data Analytics Lifecycle

Big Data analysis differs from traditional data analysis primarily due to the volume, velocity, and variety of characteristics for the data being processed. This is a helpful overview I found on the high-level steps involved with acquiring, processing, analyzing, and repurposing data with the end goal of performing Big Data analysis.

*Source: InformIT

About Me

I'm a senior data engineer working in the marketing/advertising industry. I build backend systems that ingest and organize disparate data sources to help industry-leading brands make smarter, data-driven decisions towards reaching their target audiences through media. LEARN MORE >>

comments powered by Disqus